Wood-Framed Shades
At Electric Sheep Creative Agency we are always keeping an eye out on the hottest trends – and eye-wear crazes are certainly no exception. So it was no surprise when wood-framed shades caught our eye. Wooden sunglasses, an idea so obvious yet unexpected.
Kiran Wicksteed
Marketing
21 May 2016
Sunglasses are ubiquitous, and the category seems jam-packed. So what is it about these shades that we find so cool? First-of-all, every pair is made from a unique slab of wood, with its own character, line markings, and colouring. They just feel more real, and less mass-produced. And that’s not just to do with the natural qualities of the wood. These glasses – the good ones of course ̶ are hand-crafted in tiny Indy studios, along hipster back-alleys by bespectacled, and moustachioed men. Maybe it’s the way they’re made in a smoky den with the rich and fine tobacco smoke adding a mature, almost antiquated air to every piece, but whatever it is, few accessories are more desirable.
And that’s backed up by the facts: Shopify.com listed wooden sunglasses as one of the top 10 trendiest items right now, citing Google Trends’ charts which demonstrate the incredible year-on-year growth of the wooden sunglasses category since its inception.
At the end of the day they’re just sunglasses ̶ but we sure as hell want a pair.
