Ajanta Afrika is a South African supplier of precious gemstones and beads from around the world. It was started in 2006 by Adine. She was inspired by her love of travelling, and the love of stones. The business started small, with Adine visiting Jewelers across Southern Africa. Over the years the business has grown and become well established in the industry. Adine still travel all over, to buy and source all the gemstones. She follows the trends, selecting the stones, looking for unusual pieces to complement the range of standard stock our Jewelers always need.
We were approached by Adine to come onboard and assist in improving her brand awareness, increasing engagement through relevant, thought-provoking, and interesting content and reaching more wholesale jewelers. We took this opportunity to implement and execute an effective social media strategy that employs the use of both paid and organic content.