I Love Lingerie
Logo Design

I Love Lingerie was a hot, new Johannesburg-based lingerie company. They went out of business a few years ago, but before they did, Natalia wanted us to assist in giving her new business a sleek and spicy brand identity and personality.

Task

Our job was to design an evocative logo that represented the brand name, something enticing and suggestive. We were also asked to craft sizzling and suggestive copy for their catalogue of online lingerie items.

Strategy

We incorporated the ‘love’ in the name, because who doesn’t loooove lingerie, and what the brand was selling to create a lustrous and sensual logo. We wanted the logo to represent the feeling of the brand.

Design

We decided to create a 3D logo for this brand. We made the underwear red, because red symbolizes love and power, and that was the feeling we wanted to evoke in the design.

I Love Lengerie Logo
I love lengerie logo design

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