The BreadCrumbs
Website Design

The Bread Crumbs is a Behavioural Linguistics™ firm. They use the concept of nudging to create actions through the use of communication with a core belief that compelling content is a powerful way to change behaviour. Tegan and Leigh are the founders of this remarkable company. They started their company as a way to persuade people to act through the science-based use of language. The theory is rooted in psychology, sociolinguistics, and the principles of marketing.

You can see their revamped website here.

Task

We were tasked to create and design a website that through bright colours, stunning graphics and persuasive text nudged people to action. The mom elephant nudging the baby elephant along was a very strong visual concept that needed to be used in the design and the two colours, coral and mint which resented the brands identity.

Strategy

We came up with a design based on the concept of nudging and persuading through visual language that’s so intracule to this line of work. We needed to use the bold colours, text hierarchy and a persuasive funnel to lead the viewer to take action and get in touch with Leigh or Tegan.

Design

We used the mint green from The Bread Crumbs logo and added a secondary colour, coral, to give the website a strong and persuasive design presence. The animated elephants were key to bringing the overall concept to life.

The BreadCrumbs web design image
The BreadCrumbs website mock-up

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