Urban Farmstall Logo Design

Urban Farmstall is a small company rooted in the magic of beautifying urban spaces through a range of products, services, and workshops. People are encouraged to get involved and learn about sustainable food, how to grow your own food and live off the land.

Head on over to their website here.

Task

We were tasked with designing a captivating logo that represented the work that the people at Urban Farmstead were doing in the communities.

Strategy

The logo is inspired by city-life and subsistence-living. Its design exists between disparate concepts which, counter-intuitively, achieves perfect oxymoronic harmony.

Design

We used a soft green and a deep grey for this logo. The motif behind the graphic is a representation of the Farmstall, while the door + leaf design represents the urban.

Urban Farmstead Logo Design
Urban Farmstead Logo Design mock-up

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