handles inc

A bespoke digital showroom for architectural hardware | Headless commerce engineered for detail.

Website
Design

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About

Handle Inc supplies premium architectural hardware to South Africa’s leading designers. To mirror the quality of their physical showrooms, we engineered a headless Shopify environment that prioritises visual fidelity. The platform removes standard eCommerce friction, allowing the intricate details of the hardware textures, finishes, and weight to dictate the experience.

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The challenge

Handles Inc needed to migrate their physical showroom quality to a digital environment. The existing site was static and insecure, failing to reflect the precision of their hardware. We replaced the standard template with a bespoke build, integrating a custom interface with a Shopify backend. This approach enhanced visual detail and load speed, ensuring the digital product feels as engineered as the hardware itself.

Stages and tasks

To bring their vision to life, we structures the project into important milestones.

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The look and feel

The aesthetic is clean and deliberate. We stripped away noise to create a calm backdrop for the products. Large, sharp images allow customers to see the quality of the finish, while simple typography keeps the experience easy to navigate. It feels expensive because it’s uncluttered.

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The Power of code

We engineered a hybrid solution to get the best of both worlds. The frontend is entirely bespoke, allowing for a unique design that standard themes simply can’t match. The backend relies on Shopify’s robust engine, ensuring transactions are secure and inventory management is effortless. It offers the freedom of custom code with the reliability of enterprise software.

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